Posted on Master and Shaker
The Coronavirus has essentially thrown a wrench in the works of nearly every business in the world, especially in the landscape of restaurants, hotels, and for the whole of the wine industry. From retail to restaurants, hotels, and venues, most of the channels wineries use to sell their wines have been stifled. The pandemic has wiped out wineries’ ability to sell to restaurants and hotels and even in their own tasting rooms. If there is any hope of keeping wineries and their staffs afloat, every winery — and importers too — need to explore these five key tactics for getting wine directly to the customers’ lips in the near and long term.
I wish all my winery, restaurant, hotel, and wine hospitality colleagues a swift and might recovery when this all ends! In if you find you need some help finding your way, Master & Shaker is here to help with everything you need.